Our client, Milestones Trust, have just launched a regional recruitment campaign aimed at bringing caring, compassionate and creative people into crucial care roles.
We wanted to include the Milestones trust branding as it is so strong, but to have a different look and feel as to make the viewer aware it was a separate campaign. We used the Milestones Trust brand colours but a restricted, more vibrant pallet was introduced.
We produced a series of six video testimonials, within different care sectors, interviewing actual staff at the Trust who could deliver on the together message; talking about empowering the people they support. During the filming, we took stills that would work for the static assets including print material and web imagery.
The new campaign had to work on a new parallel website with Milestones Trust – to feel as part of the site but to stand out as a different section.